DIGITAL DESIGN
Impact Report
This impact report was created to showcase TAO’s effect on the Hampton Roads community. The report has a musical theme and it is divided into “movements” highlighting different components throughout 2022.
E-cards
These e-cards were developed to connect donors to others in the community, showcasing both the client’s brand and the interest of individual donors. They were subsequently also developed into printed cards to be sent through the mail at donor requests. Rather than dry “thank you for your donation” letters, they used beautiful and playful imagery to highlight the love pets bring to our families, reframing adoption and rescue from a service to a joy and privilege.
Instagram Carousel
One of the primary forms of digital communication made by ROAR is social media, of course, and we do so in a variety of ways depending on the channel (Facebook requires a different approach from LinkedIn, which is different altogether from TikTok). Each focuses on different audiences and connects in a different way. In this case, we used a carousel of images that users could scroll through to engage them in the various ways the Foodbank of Southeastern Virginia and the Eastern Shore feeds the community.