Welcome to ROAR
We are an interdisciplinary, student-run strategic communications (marketing, advertising, public relations, sales, and creative) agency that works with campus and community organizations. We create campaigns and marketing materials, both digital and physical, informed by industry and market research in close collaboration with our clients. We have worked with nearly two dozen clients, ranging in size and scope from small startups to large nonprofits to departments on campus, and have produced websites, print materials for direct mail and events, logos, videos, social media, impact reports, and even vehicle wraps.
Our modular, technologically advanced space (called "The Den") mimics a professional creative agency, and serves as a classroom, lab, and event space for speakers and workshops. We also provide equipment for student use, including laptops with industry-standard software, cameras, and lighting and sound equipment.
"Working with Dr. Gournelos and his graduate students was a great experience! We received high-quality work that we are able to use at our shelter and clinic. They were creative and helpful for us to see an outside perspective of our organization."
— Emily Friedland, Development Manager
Chesapeake Humane Society
“Professionalism, not by the clothes we wear but we worked with actual clients outside of the school which was something I’ve never done before,… just a unique great experience.”
— Kennedy Henderson, Undergraduate Student
Asher had no previous experience with the Adobe Creative Suite before working with Dr. Ted. By the end of COMM 590, he created high-quality professional material for his client.
Asher used different media to create collateral for the Foodbank of Southeastern Virginia and the Eastern Shore. He created a portable retractable banner and designed a campaign to connect military-owned businesses with veterans and service members.
He also created short animated videos which were posted on the organization's social media platforms that highlighted how easy it is to make an impact on your community.